Whether you want to use a single alphabet or 3 letters logo design is up to you but it's a good thing to check out your industry trend before diving into it. GSK) accounting or finance firm logos (PWC) or legal firm logos (CMS). Having said that, logo designs with 2 or 3 letters variety are often used by companies which are established in their industry, and are acronyms of the long brand names such as in pharmaceutical company logos (E.g. Instead of symbolic logos we recommend letter logos for solopreneurs who are venturing into the business for the first time and want to use their names for branding such as for consultants, coaches, artists' logos and so on. This is because letter brand logos are only appropriate for certain types of industries and businesses. Even so, you should not readily forego your symbol based brand logo without consideration for other options. Examples include IBM, UPS, CK, KFC, and more. Some of the most famous brands of the world use letter logos instead of symbols.

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